Customer Insight
Blending customer analysis, competitor insights, market, social and technology trends to identify commercial opportunities
FROM DATA TO ACTIONABLE INSIGHTS
Most modern businesses understand the importance of customer data and many consumer-facing business are extremely data rich. Some also have good research functions and access to macro trends, while others also have the ability to monitor and respond to competitor behaviour.
Often, however, these insights sit in disparate departmental silos, or worse still in underused or unused systems, platforms or databases. And rarely are all of the implications of these factors understood at an individual customer level.
This is where hurlot can help, we bring together all these elements to develop rich customer insight that enables our clients to identify both macro level (product, range, market) and micro level (individual customer level offer, touch-points, incentives) commercial opportunities.
Customer Healthcheck
The best place to start your customer science transformation. Identify data driven customer insights that can be applied across your business to drive strategic commercial opportunities.
Customer Knowledge
Understand your customers purchase decisions today, and identify the opportunities to influence them tomorrow. Clearly define problems and identify the path forwards.
Trends Analysis
Explore how macro technology, economic and consumer trends are transforming customer behaviour and disrupting business models in your vertical.
Competitor Intelligence
Uncover new markets and new customers through our intelligence programs. Benchmark your competitors across your product and service offering. See what your customers see.
Customer KPI Assessment
Harmonise data and metrics to identify key indicators of customer science success and rally your business around KPI's that have the biggest impact on commercial success.
CUSTOMER INSIGHT SERVICES
QUESTIONS OUR CUSTOMER INSIGHT SERVICES HELP ANSWER
EXAMPLES OF OUR IMPACT
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Competitive Pricing strategy:
Closed the price perception gap on main competitor for leading US retailer by identifying key products to use as the basis of price investment strategy.
+ £10m
Monetising Data:
Generated £10m in annual incremental revenue, delivered by deploying SaaS based customer centric solution for a grocery retailer, enabling the monetisation of consumer behavioural data and identification of media opportunities for consumer packaged goods companies.
NOK47m
Preventing Poor Promotions:
Saved a retailer NOK47m in wasted promotions through re-classifying promotions on past behaviour using customer analytics.