Data & Analytics Strategy
Driving ongoing commercial value from customer science
ESTABLISHING ONGOING CUSTOMER SCIENCE SUCCESS
Technology has changed all of our lives hugely over the last 20 years and the scale of change continues unabated. Businesses have never before had so much data to handle, from so many sources. Big data, 1st and 2nd party data, rise of mobile, IoT, increasing importance of data privacy and the constant evolution of communication channels means the volumes and depth of data at an individual customer level is ever increasing. This deluge of data can be hugely commercially valuable when managed and interpreted effectively.
This is where hurlot can help, we have a set of tried and trusted replicable approaches which support our clients in the short and long term delivery of customer science success. Identifying how mature the business is vs competitors in the customer data, analytics and technology space, recognising how to more effectively manage enterprise customer data to support commercial goals, navigating a complicated technology landscape and commercialising rich customer data sets are all areas we can support.
DATA & ANALYTICS STRATEGY SERVICES
Customer Data Analytics Maturity Assessment
A focused review of your customer data analytics approach and strategy measured against a best practice framework, highlighting strengths and opportunities for improvement.
Customer Technology Maturity Assessment
A review of how data and customer technology is used across your organisation, identifying gaps and opportunities.
Customer Data Strategy
Identifying data, storage, lineage, flows and data quality across all your customer data stores, identifying how data supports your business decisions and opportunities for improvement (in availability, integration, quality) etc.
Customer Technology Enablement
We provide support in all aspects of customer technology decision making, from process design and configuration support to vendor shortlisting, pitch support, evaluation and full end to end customer technology implementation support.
Customer Data Platform (CDP) Implementation
We have multiple implementation support models including; (a) We undertake all technical tasks to deploy your chosen CDP, (b) We provide consultancy if implementing yourself, OR (c) We support you in ensuring your configuration is fit for purpose if you decide to take your vendors implementation services (or an alternative SI).
Commercialising Data
Rich data sets can create new revenue streams, we help you to evaluate these opportunities, test new data concepts in the market and then build and operate highly scalable commercial data products.
Reporting & Visualisation
Ensuring your insights are brought to life and made available to decision makers, leveraging the latest available technology.
DATA & ANALYTICS STRATEGY APPROACH
Our approach identifies where you are now in the area of data maturity, defines the future data strategy, supports deployment of advanced analytics solutions and supports you in data enablement to leverage advanced analytics to drive short and long growth. A typical engagement encompasses:
EXAMPLES OF OUR IMPACT
+ £10m
Monetising Data:
Generated £10m in annual incremental revenue delivered through deploying SaaS based customer centric solution for a grocery retailer. Enabling the monetisation of consumer behavioural data and media opportunities for consumer packaged goods companies.
x6 saving
Improving Cost to Serve:
Achieved a 6-fold reduction in cost to serve for a major middle eastern utility brand.
+ 60%
Exponential Growth:
Helped a US grocery retailer build customer-centric growth strategies whilst competing against the most aggressive retailer in the world. 95% of growth came from existing customers.