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We help brands drive

customer centric

commercial growth 

We do this by blending advanced analytics, research and customer strategy.

We call this Customer Science..

Applied Customer Science drives: 

Better Quality New Customers

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We blend customer analysis, competitor insights and macro economic, social and technology trends to identify commercial opportunities, including how to attract better customers and more. 

Customer Insight

Greater Value Per Customer 

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We leverage advanced analytics to understand who your customers are and what influences their decisions and then use that insight to power the entire customer journey. 

Advanced Analytics

Increased Engagement, Loyalty & Referrals 

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We visualise the desired customer lifecycle mapping business objectives to customer mindsets, leveraging customer insight and advanced analytics and then we run pilots in your channels. 

Customer Engagement

Ongoing Commercial Success

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We support delivery of ongoing customer science success via maturity assessments, customer data strategy, technology enablement and more. 

Data & Analytics Strategy

Who we help

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For Commercial Teams we help 

  • Identify growth opportunities 

  • Support business planning 

  • Identify cost reduction initiatives 

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For Insight, Analytics and Data Science Teams we help 

  • Prioritise model builds & support delivery 

  • Deliver predictive, descriptive, digital analytics, segmentation & more to enable you to move faster

  • Collaborate to deliver insight / analytics / data science roadmaps / work plans

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For Marketing / CRM / CX Teams we help

  • Improve performance of marketing / CRM / CX activity 

  • Prioritise messaging, content & promotions for micro-segments

  • Identify 'moments of truth' in the experience  

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For Category Teams we help 

  • Understand shopper behaviour 

  • Optimise assortment decisions 

  • Assist category strategy 

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For Technology Teams we help​

  • Support decision making based on business context / requirements 

  • Future proof technology choice

  • Provide an additional voice beyond vendor teams 

We have consistently delivered results

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Our founding team have over 45 years experience delivering customer strategy and advanced analytics for some of the worlds biggest brands (client, agency and consultancy side).

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And we have consistently delivered results:  

* Doubled category sales for a major international retailer

* Delivered customer lifetime value model for premier league football club in under 3 weeks

* Delivered an omni-channel roadmap for a $30m retail transformation 

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Find out more: 

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Our Impact                Our Team               Our Views

Say Hello

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linkedin.com/company/hurlot

Want to know more? 

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Thanks!

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